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The © team?

by T. Colin Dodd

Only the ©reme de la ©reme make it onto the © team.

Coming soon to kindergarten class: antipiracy ed | Tech news blog - CNET News.com

“In the 15- to 24-year-old (range), reaching that demographic with morality-based messages is an impossible proposition…which is why we have really focused our efforts on elementary school children,” said Ric Hirsch, the ESA’s senior vice president of intellectual property enforcement. “At those ages, children are open to receiving messages, guidelines, rules of the road, if you will, with respect to intellectual property.”

The ESA has gone so far as to develop a copyright education curriculum geared toward the kindergarten through fifth-grade set. Since 2005, the organization has been trying to find ways to get teachers to incorporate its tenets into their everyday lessons, although Hirsch did not say how successful that effort has been. The components, which include charts, teachers guides, lesson plans and a wall poster imploring students to “Join the © Team,” are also now available online.

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