£2.90
by T. Colin Dodd
Radiohead fans pay £2.90 for digital album | The Guardian | Guardian Unlimited
When Radiohead invited their fans to pay as much - or as little - as they liked for a digital download of their new album, In Rainbows, it was hailed as the beginning of a new era for the struggling record industry.
So what then, was the ultimate value of the ground-breaking album and its test of the constraints of the digital age? Around £2.90, it would seem.
Research revealed yesterday that a mere 38% of people downloading the album were willing to part with anything at all. Two thirds paid only the 45p charge for handling, according to ComScore, a digital measurement group.
November 8th, 2007 at 9:01 am
[…] Via Truth Happens, I saw this morning that the average price paid to download Radiohead’s “choose your own price” album, In Rainbows, was about £2.90, or about $6 U.S. In fact, only 40% of downloaders paid anything at all. […]
November 8th, 2007 at 1:45 pm
As the download is only low quality MP3, I suspect people though of it as a preview and plan to buy a full quality CD when it comes out next year.
Radiohead have admitted that it was mostly to help sell CDs http://www.boingboing.net/2007/10/19/radiohead-downloads.html